CMPA PRIME TIME: Online platform having limited success for TV and film

By Perry Hoffman

OTTAWA - Leveraging online platforms such as YouTube to generate additional revenue is having limited success, according to panelists on a session exploring new business models for film and TV at the Canadian Media Production Association’s annual Prime Time event on Friday. There is a certain amount of appeal to using YouTube because it has such a vast reach, but there are still some significant challenges to making money from the popular video website. The amount of money to be made from using YouTube is still quite small, said Claude Galipeau, principal at Galipeau Group. It’s difficult, he added, to...