CMPA Prime Time: Joly says Cancon producers have to focus on exports

By Perry Hoffman

OTTAWA – It’s been argued that Canadian cultural content won’t earn greater success unless it’s gets seen by a wider, and global, audience. The federal government believes that and is working on such strategy. Melanie Joly, the Minister of Canadian Heritage, highlighted some efforts that could bear fruit in the near future at an Ottawa conference on Thursday.In a Q&A style appearance at the Canadian Media Producers Association’s (CMPA) annual Prime Time in Ottawa event, she noted that money from Budget 2016 is already being used to open up doors for Canada’s cultural and creative industries. Last February, the government...