CMPA PRIME TIME: A standalone portal is not the way to generate success for Canadian content

By Perry Hoffman

OTTAWA - A grand project that would see the vast amount of Canadian content currently unavailable for viewing is beginning to make some progress, according to a panel at Prime Time. Valerie Creighton, president and CEO of the Canada Media Fund, noted that a research report that was commissioned after last November’s International Institute of Communications (IIC) Canada event has only just been received and has yet to be fully digested. She was able to talk about couple of observations that should help guide the project along. Some have previously suggested that a portal containing all this content might be...