OTTAWA – With the Terms of Trade deal between independent producers and five private English-language broadcasters set to come into full force on August 1st, the Canadian Media Production Association (CMPA) wants members to sign up for one its information sessions to learn how to interpret and implement the deal.
The agreement is a new tool that standardizes business practices and terms between broadcasters and producers. It applies to the entire life cycle of hundreds of independently produced shows commissioned by Astral, Bell Media (CTV), Corus, Rogers and Shaw Media. Some producers got their first glance at the “historic” deal during last month’s Banff World Media Festival, as Cartt.ca reported.
“This deal changes everything,” said CMPA president and CEO Norm Bolen, in a statement. “It forever redefines the relationship between producers and broadcasters. But it isn’t worth the paper it is written on unless all independent producers show solidarity and strictly follow the terms of the agreement in their individual negotiations with broadcasters.”
Senior CMPA staff will make presentations in at least six different regions during July and August. The sessions are offered free of charge to all Canadian independent producers and kick off July 20 in Calgary. Click here for the list of sessions and to RSVP.
