TORONTO – The Canada Media Fund (CMF) has launched a new measurement tool to help classify its projects and measure their performance using various key performance indicators.
The Digital Media Performance Measurement Framework is applicable to all digital media components funded through the Convergent Stream, (excluding TV and VOD), and all projects funded through the Experimental Stream. In addition, producers of funded projects will have access to an online reporting form to report on audience and consumption data for funded projects.
“This is a solid first step in establishing a unified approach to digital media performance measurement,” said president and CEO Valerie Creighton, in the announcement. “By working with a national advisory committee composed of 32 industry stakeholders from digital production, producers’ associations, broadcasters, and other funding bodies, the CMF was able to develop an effective and sustainable framework that will set a new standard of digital media reporting.”
Click here for more on the new framework.
Created by Canada's cable and satellite distributors and the Government of Canada, the CMF champions the creation and promotion of Canadian content and software applications through financial support and industry research.
