OTTAWA – CBC/Radio-Canada offered its congratulations to the new appointees to the board of the Canada Media Fund (CMF), and wished them well as they set to tackle the “formidable” challenges ahead.
“The Canadian television industry is at a critical juncture. The model for conventional broadcasting is broken and the future of high-quality Canadian programming is at risk”, read CBC/Radio-Canada’s statement on Wednesday. It went on to express confidence that the CMF “will play a central role in ensuring the continued viability of Canadian programming”.
The statement also stressed the need that the principles laid out earlier this year by the Government — a simplification of process, encouragement of innovation, and a focus on first-run, prime-time Canadian programming – “are effectively put into practice”.
“The challenge is to ensure that the Fund focuses on new programs shown when most Canadians are watching. If it’s done right, the model for the new Fund will be a great success,” chief regulatory officer Steven Guiton said in the statement.
