CMF says there's money to be made in second screen initiatives

TV content providers who capitalize on second screen initiatives to capture the attention of multitasking viewers will eventually (read long-term) see a positive financial impact for their efforts. That’s one of the findings in a new whitepaper released today by the Canadian Media Fund. The report, The Second Screen and Television — Benefits and Impacts, the second in a three-part series of white papers dedicated to the second screen phenomenon, outlines the main advantages arising from second-screen initiatives along with the impacts their implementation should have on the TV production chain. Noting several recent examples, the report specifically looks at...