CMF reveals new "spark" logo

TORONTO — The Canada Media Fund (CMF) today unveiled a new visual identity which it says signals significant changes underway as the funding organization looks to inspire, support and embrace change and inclusion. The CMF released a video to showcase its new logo — referred to as “the spark” — which the organization says symbolizes its mission to foster, promote and finance Canadian content that reflects creators’ innovation and talent. “Images within the spark showcase ever-changing visuals — a scene from a hit program, the image of a revered Indigenous artist, a much-loved animated character, a popular video game, each...