CMF releases ‘What You Said’ report on CanCon

TORONTO – After a year-long research initiative on Canadian content — which included interviews, a survey, in-person and virtual workshops, and written submissions — the Canada Media Fund last week officially released New Futures for Canadian Content: What You Said, a landmark report by independent research firm La Société des demains that draws on viewpoints from more than 2,800 industry professionals and the public from across the country. “Our industry stands at a pivotal juncture. After over 1,000 hours of feedback, the insights gathered in this report prove that Canadian content matters more than ever,” said Valerie Creighton, CMF president and CEO, in a press...