CMF partners with comScore to launch digital media measurement tool

TORONTO - The Canada Media Fund (CMF) is partnering with comScore to create an automated industry standard to measure digital media. comScore will also provide operational and technical support to the CMF and its digital media applicants for the collection of performance data for digital media projects funded through the CMF’s programs. CMF supports the creation of Canadian content and software applications for current and emerging digital platforms through financial support and industry research. A consultation process led to the introduction of a Digital Media Performance Measurement Framework, through which it was agreed that an industry standard for digital media...