CMF-led session at TIFF to talk Cancon branding

TORONTO - The Canada Media Fund (CMF), in partnership with the Toronto International Film Festival (TIFF), will host and participate in an industry session this Saturday during the industry track of the festival dedicated to “Engaging Today’s Consumers: Building a National Brand for Film, TV, and Digital”.CMF president and CEO Valerie Creighton will moderate a panel discussion on why now is the time to think outside the box and build a consumer-facing brand for the Canadian audiovisual industry that has the power to inspire audiences; to change the way Canadians and the world perceive Canadian content; and to shine a...