TORONTO – The Canada Media Fund (CMF) last week announced it has published the first edition of Perspectives, a new publication from its Foresight and Innovation team.
Perspectives succeeds the CMF’s annual Key Trends Report, a press release explains.
“Split into three chapters, this inaugural issue, titled Flipping the Screen, dives into the digital creator economy, its contours, its rules, and its changing face as it expands out of our phones to conquer other, larger screens,” the release reads.
The fall 2023 edition of Perspectives can be read here and can be downloaded as a PDF here.
“The CMF is more than just a funding source for Canada’s audiovisual industry,” said Valerie Creighton, CMF’s president and CEO, in the release. “We also provide valuable data and insights that enable stakeholders and creators to navigate the complex and dynamic media landscape, anticipate and adapt to changes, and seize opportunities whenever they arise.
“This first edition of Perspectives is dedicated to digital creators and the vibrant world of the creator economy, which is especially pertinent as the CMF has just recently launched our Pilot Program for Digital Creators,” Creighton said.
Cartt.ca first told readers about the CMF’s new pilot program here.
“Backed by the latest data and analysis, this first issue of Perspectives provides an overview of the forces at play and helps us better understand the dynamics at work in this race for audiences and attention that is rapidly reshaping our industry,” said Florence Girot, the CMF’s senior manager of foresight and innovation.
The publication of the fall edition coincided with the Digital First Canada Summit, an event held last Thursday in Toronto as part of the 10th annual Buffer Festival. Girot moderated a panel that included creators Carley Thorne, Fred Bastien and Chris Rizzi discussing themes addressed in the first issue of Perspectives.
Photo of front cover image of the fall 2023 edition of Perspectives.
