TORONTO — Digital media projects are the latest recipients of funding from the Canada Media Fund (CMF), with the CMF announcing Wednesday it is investing more than $6.1 million in prototyping and marketing support to 31 innovative projects as part of the first round of funding in its Experimental Stream’s 2018-2019 Innovation Program.
Since the Experimental Stream was created in 2010, the CMF has contributed more than $89.9 million in prototyping and marketing support to 412 interactive digital media projects.
In this round of funding, a total of $3.7 million in prototyping support is being provided to 21 Canadian projects to create prototypes of 17 games, one rich interactive media, and three software applications. Prototyping support is provided in the early stages of building a product, when its intended functionalities and design are to be demonstrated. This phase is for experimenting, testing and validating different concepts and hypotheses to arrive at a first functional prototype. To access a list of new projects that received prototyping support, click here.
In terms of marketing support, the CMF said it will invest a total of $2.4 million in 10 interactive digital media projects, including five games, two rich interactive media, and three software applications. Marketing support provides funding for the marketing and promotion of an eligible project, such as the creation of national and international marketing campaigns, design costs, creation and market-testing of advertising, use of the Internet for promotion or transactions, and more. Click here to access a list of projects that received marketing support.
