TORONTO – The Canada Media Fund (CMF) has set its 2012-2013 program budget at $375 million, an increase of $4 million over last year’s budget. The organization also revised its program guidelines for the next two years.
Changes to the guidelines reflect the organization’s objective to simplify its policies and programs and to reward success, the CMF said in a statement, which includes a requirement that all CMF-funded projects report on sales. Click here for a full summary of all changes.
“The changes to the program guidelines reflect feedback received during extensive consultations with the industry”, said president and CEO Valerie Creighton, in the statement. “In line with our objective to simplify our programs, we have worked to develop multi-year guidelines and have condensed presentation documents for greater clarity. We’ve also furthered our goal to reward success by implementing a soon to be released Digital Media Performance Measurement Framework. Stakeholders have greatly contributed to the advancement of our policies and programs and we would like to thank them for their valued input.”
The CMF will hold a webcast to provide an overview of the changes on April 11 at 11:00 am EDT in French and at 2:00 pm EDT in English. It will also organize meetings across the country to meet with stakeholders in person. A schedule of those meetings will be announced shortly.
