TORONTO – The Canada Media Fund will award more than $4.3 million in development and marketing support to digital media projects as part of the first round of funding in its 2017-2018 Experimental Stream’s Innovation Program.
A total of 13 Canadian companies received support totaling $2.9M to develop nine games, three rich interactive media and one software application. Development support provides funding for the conceptualization of an eligible project and/or for the development of the creative and technical elements of an eligible project and the drafting of a product proposal for business development and financing purposes. Click here for a list of new projects that received development support.
The CMF said that it will also invest $1.4M in marketing support to six interactive digital media projects including three games, two rich interactive media and one software application. Marketing support provides funding for the marketing and promotion of an eligible project such as the creation of national and international marketing campaigns, design costs, creation and market-testing of advertising, use of the Internet for promotion or transactions, and more. A list of projects that received marketing support is available here.
Since the Experimental Stream was created in 2010, the CMF has contributed more than $76.3M in development and marketing support to 358 interactive digital media projects.
