TORONTO and MONTREAL – The Canada Media Fund (CMF) announced last week Trent Locke (above) has been appointed as the organization’s new executive vice-president of finance and analytics, starting July 25.
Locke is overseeing the CMF’s analytics and strategic insights, finance and administration, and human resource teams. He is also to “guide the CMF’s day-to-day business and financial operations and provide a strategic vision for our wide-ranging research and data gathering, in partnership and consultation with the industry and our Advisory Committees,” a press release says.
Locke has over three decades of industry and financial experience, most recently as vice-president of finance and chief operating officer at Portfolio Entertainment. He “was integral to launching Portfolio’s animation studio in 2014 and led its diversification strategy into adult animation, live action, and digital brand extensions,” says the release.
“He also built a reputation for developing strong partnerships and creating new business opportunities that saw Portfolio’s programming land on prominent television networks and digital content providers.”
Prior to working at Portfolio, Locke was vice-president of business operations at Teletoon Canada, and before that, he worked at the Family Channel and DiverseyLever in financial roles.
Locke’s appointment is part of a larger restructuring strategy at the CMF, which is being “informed by extensive consultations,” the press release explains.
“With Trent’s experience and knowledge, the CMF will strengthen our data-driven decision-making and industry support so we can continue to find innovative and inclusive ways to position and celebrate all Canadian creators,” said Valerie Creighton, president and CEO of the Canada Media Fund, in the press release.
“His industry track record and talent are the perfect complement to our revamped leadership team. It’s exciting to see many months of consulting, planning and strategizing come to life. With our current staff and our new hires, I am confident that we have a strong team to steer the CMF forward.”
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Photo borrowed from the CMF’s website.
