CityNews to become the brand for all Rogers news radio stations

TORONTO – This fall Rogers Sports and Media will bring together all of its news radio stations under one brand: CityNews. Grouping stations of a similar genre has been a growing trend, as we have reported here, as it is a way for multiple station owners to streamline operations and bring down costs. The company assures this is a change in brand identity only and the move is not accompanied by layoffs. “While the name and branding for each news radio station will be updated, loyal listeners will still get the same great reliable content from 680 News (Toronto, pictured),...