Cinépop marks 10 years with new look

MONTREAL – Bell Media’s Cinépop has unveiled a new tagline and branding in an effort to appeal to a wider audience.The French-language service airs commercial-free movies from the 50’s to today on its linear channel as well as on Cinépop GO, Cinépop On Demand and Cinépop Online.“Through this initiative, we’re looking to give Cinépop every opportunity to stand out, reveal its true value and realize its full potential,” said Cinépop’s director of marketing Anne-Claire Lefaivre, in the news release. “The tagline ‘À chacun ses classiques’ (To each their own classics) creates an emotional connection with viewers, while the campaign and...