Radio / Television News

CHUM multi-plat campaign helps search for top kid Canadians


TORONTO – CHUM Limited will use its radio, television and online properties across Canada in a campaign to help find the top 20 Canadians under the age of 20.

Top 20 Under 20 is a national youth awards program founded by Youth in Motion. The competition is open to all Canadians under age 20. Each candidate’s leadership and innovation initiatives must have led to the betterment of his or her school, community, province or country. Academic achievement plays a minor role in the selection for these awards.

CHUM Limited has both produced the PSA and donated airtime nationally across most CHUM radio and television stations and web sites, including Citytv and A-Channel stations, MuchMusic, and Toronto’s CHUM-FM. The PSA features six previous Top 20 winners, and celebrates the diversity of their interests and successes – from science to the arts to community activism.

“CHUM is delighted to support Top 20 Under 20, and its mission to recognize the accomplishments of extraordinary young Canadians,” said Sarah Crawford, CHUM’s vice-president of public affairs. “The program is a great fit with CHUM’s ongoing commitment to initiatives that invest in diverse youth across Canada.”

In addition, CHUM has established the Allan Waters Bursary, in memory of CHUM founder Allan Waters, which will be presented to the Top 20 recipient who best demonstrates entrepreneurship and has made an impact on his or her community. The Bursary will be presented in June 2007 at the Gala Ceremony announcing the 2007 Top 20 Under 20 winners.

www.Top20Under20.ca
www.chumlimited.com