CHUM, Dominion Institute ask "What's Your Story?"

TORONTO - CHUM Television has teamed up with The Dominion Institute to raise awareness of its Passages to Canada educational initiative with a new public service announcement (PSA), announced the company today.The 30-second spot begins airing today on MuchMusic, SPACE, Star!, Drive-In Classics, SexTV: The Channel and FashionTelevisionChannel, and will follow with flights on CHUM's local stations across the country in June, in anticipation of Canadian Multiculturalism Day on June 27th. Titled "What's Your Story?" the PSA was produced in-house by CHUM's creative services department. The spot celebrates cultural diversity by inviting viewers to explore real stories of Canadian immigrants...