Christmas Countdown drives audiences at Corus’ W network

TORONTO – A festive punch of holiday-themed programming is paying off for Corus Entertainment’s W Network which has grabbed the top spot among specialty channels since the start of its ‘Countdown to Christmas’ initiative last month.With significant audience growth year over year – up by 68% for W25-54, 61% for A25-54, and 101% for A18-34 – the programming stunt continues to drive viewership throughout the month of December, says Corus, citing Numeris data. Home to the most-watched specialty movies in Canada for six consecutive weeks (A25-54, W25-54, 2+), Hallmark Channel movies on W also hold multiple positions among the Top...