Choose words wisely when asking for government support for Canadian content creators

TORONTO - Winning the struggle to get Canadians to pay attention to the financial problems of content producers hammered by the digital revolution will depend on how the debate is framed, experts told a digital media conference Saturday in Toronto.“Words matter and how we frame our thoughts matter, and how one frames an issue has a huge impact on the outcome,” Michael MacMillan, CEO of Blue Ant Media, a Toronto-based international content producer, distributor and channel operator, told the fourth annual Digital Media at the Crossroads conference.“We’ve been attacking the CRTC for 40 years,” he said, and try to avoid...