Choice and convenience key to media consumption: PwC report

TORONTO - Canadians aren’t really cutting their cable cords, and cite convenience, choice and a customizable experience as important to them, says a PwC report released this week. According to Rising to the Challenge: Canadian perspectives on the Global Entertainment & Media Outlook: 2013-2017, people are retaining their cable subscriptions and DVD players, enjoying access to On Demand and PVR devices, and enhancing these traditional media with digital platforms. But, to satisfy these demands, media organizations face the challenge finding the fine balance between creating new content platforms and keeping costs in line. The 'second screen' - digital platforms that...