TORONTO – The Canadian Hockey League (CHL) and partner CIBC are going big league with a new interactive video engagement platform that serves up the best hockey content in a new interactive environment.
Created by Stadium Digital and available across all online and mobile platforms, CIBC Showdown features a custom-built digital video player and content hub that allows hockey fans to vote on a weekly selection of top highlights from the Ontario Hockey League (OHL), Western Hockey League (WHL) and Quebec Major Junior Hockey League (QMJHL). Fans may also share their favorite CHL highlights across their own social platforms using the tag #CIBCShowdown.
“Sports leagues and teams all possess an incredible archive of relevant and compelling content – and most of it rarely ever gets seen outside of a brief hit on some highlight show,” said Stadium Digital president Mark Silver, in the news release. “The ShowDown and Play of the Year platforms give our partners an opportunity to repurpose their very best content allowing fans and sponsors to engage in a dynamic way.”
