Chess theme promotes new Showcase series

TORONTO - Showcase has released a national consumer advertising campaign in support of its new original series Endgame in advance of its premier on March 14 at 10 p.m. ET/PT.At the cornerstone of the campaign is a street stunt which will see eight-feet high chess pieces displayed around high-traffic areas of the downtown Toronto core. Playing on the theme of the series, the king pieces, one black and one white, appear murdered: the white piece by hanging and the black piece by a knife, both branded with the Showcase logo and Endgame tune-in. The campaign also includes transit shelter ads in...