Cheaper theme packs key to winning back cord cutters, shavers: Ipsos

NEW YORK – While new viewing platforms like Netflix or iTunes are often blamed for declining levels of cable and satellite subscription services, a new survey from Ipsos MediaCT found that ‘cord lovers’ continue to outpace ‘cord shavers’.Key findings of a recent TV Dailies poll surveying prime-time viewers’ subscription service behaviour found that 64% of prime-time viewers aged 18-49 are ‘cord lovers’ – meaning they have maintained or added to their cable or satellite services in the past six months. By contrast, just 27% were found to be ‘cord shavers’, who had cut back on the level of services in...