HAMILTON, ON – In an interesting example of selective local branding, CHCH TV and the National Cycling Centre Hamilton (NCCH) have teamed up to promote the sport of high performance cycling.A new long-term partnership between the two will see the centre re-named as CHCH National Cycling Centre Hamilton, and the creation of Team CHCH which will look to showcase locally-developed talent at road, track and mountain bike competitions and races held in Ontario, Quebec and the Northern U.S. CHCH also pledged to air programs, competitions, and other cycling-related stories.“This is a great opportunity for CHCH to strengthen its connection to the community...
