TORONTO – Independent broadcaster CHCH is celebrating its 60th birthday with the country’s first TV viewer loyalty programming.
Known as CH-CHing!, the free program allows viewers in Southern Ontario to earn and redeem points for rewards such as gift cards, discounts, special offers, experiences and various goods from CHCH and its broadcast partners. Points may be earned by interacting with the CHCH brand on air and online, for example, by entering keywords from select television programs, and watching and sharing news clips online.
To further mark the milestone, CHCH will air a 60-minute retrospective on its history, entitled 60 Years Strong, on June 6 at 8:00 PM. The special starts with a look back at the launch of the station by broadcast pioneer Ken Soble, whose maverick decision to drop the CBC’s programming and go it alone as a private broadcaster made headlines.
Based in Hamilton, CHCH began broadcasting in 1954 and is available over-the-air to more than 92% of Ontario households. It is owned by independent Canadian media company Channel Zero.
