CHCH readies viewer loyalty program, broadcast special, in honour of 60th birthday

TORONTO – Independent broadcaster CHCH is celebrating its 60th birthday with the country’s first TV viewer loyalty programming.Known as CH-CHing!, the free program allows viewers in Southern Ontario to earn and redeem points for rewards such as gift cards, discounts, special offers, experiences and various goods from CHCH and its broadcast partners. Points may be earned by interacting with the CHCH brand on air and online, for example, by entering keywords from select television programs, and watching and sharing news clips online.To further mark the milestone, CHCH will air a 60-minute retrospective on its history, entitled 60 Years Strong, on...