HAMILTON – CHCH is offering real-time traffic information to drivers in Ontario’s Golden Horseshoe area after joining Waze for Broadcasters.
The crowdsourced navigation app boasts 400,000 ‘Wazers’ in the region, meaning that CHCH will be among the first to know about breaking news from the roads, and its anchors will be the first to report on changing conditions affecting viewers. Simultaneously, viewers will be able to work collaboratively and save time on their daily commute by becoming ‘CHCH Wazers’ and proactively report problem areas while on the road.
Beginning Monday, CHCH will offer viewers enhanced traffic reports featuring Waze for Broadcasters throughout Morning Live and the CHCH Evening News.
"Traffic congestion is an all-too-common problem in Hamilton and across the entire Golden Horseshoe region," said Chris Fuoco, sales and marketing VP for CHCH parent Channel Zero, in the news release. "By joining Waze for Broadcasters, we're actively trying to solve this problem, working together with our viewers. We will be able to provide them with accurate, up-to-the-minute information, using real-time data collected from citizen journalists on the roads."
"Waze was founded on the belief that we can outsmart traffic together," added Waze head of business development Flavia Sasaki. "W on Air provides anchors with the most accurate view of road conditions today which helps them to deliver faster routes and alerts of traffic, real-time road closures and emergency incidents that may impact a commute. W on Air provides CHCH with unprecedented free access to our data to quickly and effectively analyze traffic in their area."
