CHCH, Cogeco and Invidi’s geotargeted TV ads make their long-awaited debut

TORONTO – CHCH TV and Cogeco Cable announced Tuesday they are now offering advertisers the ability to customize their message to viewers according to their geolocation. The broadcasters are using the Advatar addressable advertising platform from Invidi Technologies Corp. which supports geo-specific delivery. Cogeco and CHCH have also collaborated with software distributor Capital Networks Limited, which is managing the ad insertion operation for the Advatar platform.“Cogeco is proud to be the first Canadian cable distributor to support television advertising by geolocation,” said Jean-Pierre Caveen, Cogeco’s VP of affiliate, partner and carrier relations, in a release. “This new and more efficient advertising...