Chatr ads misleading, says Competition Bureau; takes Rogers to court seeking $10 million fine

OTTAWA – After a two month investigation, the Competition Bureau announced today it has begun legal proceedings against Rogers Communications to stop what the Bureau says is misleading advertising of Rogers' Chatr discount wireless brand.The company’s national campaign for new discount brand Chatr promises "fewer dropped calls than new wireless carriers" and have "no worries about dropped calls".The new wireless carriers didn’t care for the brand, or the campaign – and they have launched various legal proceedings on their own. Wind Mobile actually filed the complaint that led to this investigation and outcome.The Bureau's investigation, which involved an extensive review...