Challenging ratings, national revenues behind staff cuts, says Pattison Media president

By Connie Thiessen A slow to rebound post-pandemic national advertising climate and challenging ratings are behind a three per cent workforce reduction at Pattison Media this week, President Rod Schween told employees in an internal memo Friday afternoon. Acknowledging that “these moves are more aggressive and might seem contrary to our previous strategy,” Schween told staff that the layoffs, which impacted on-air teams in Vancouver, Edmonton, and Winnipeg, among other markets, were not made “solely from a cost cutting perspective.” “Through the last six months, national revenues have been particularly challenging. While our local teams have been doing a great...