CFTPA 2006: CBC TV re-thunk, again

By Susan Tolusso

OTTAWA - CBC TV is making a bold, and some say scary, bid for bigger audiences by redefining the very foundations of its programming strategy, according to preliminary information presented last week by Richard Stursberg, EVP of English TV. Stursberg was speaking to delegates at a national conference of film and TV producers held here Feb. 15-17. In the past, he indicated via a slide presentation, programs, even entertainment programs, have tended to do well among viewers who like news and current affairs. This neglects the largest groups and heaviest TV viewers. While some of his predecessors worried more about...