TORONTO – The Canadian Football League (CFL) says it’s the first Canadian sports property to team up with Twitter Canada on a live streaming deal.
Starting June 28 at 3:00 PM ET, the 30 minute show #CFLTHISWEEK will be filmed live from Twitter Canada HQ in Toronto and air globally every Wednesday through the 2017 season at twitter.com/CFL. Hosted by the CFL’s Brodie Lawson and three-time Grey Cup champion Davis Sanchez with appearances by the CFL’s Max Rosenberg (pictured), the show will feature football news, player interviews and fun social stories from the league, as well as fantasy picks.
“#CFLTHISWEEK is a show built for fans”, said CFL marketing and content SVP Christina Litz, in the news release. “It will include all the great football content they’ve come to expect from the CFL along with new fun segments and interviews made for sharing – all on our fans favourite social media platform twitter.”
