CFL signs with U.S. sports media company Whistle Sports

NEW YORK and TORONTO - The Canadian Football League (CFL) has struck a content and sales partnership with U.S. sports entertainment company Whistle Sports Network in an effort to reach more fans across new platforms.The strategic partnership will put CFL stars and social content in front of Whistle Sports' millions of subscribers on their various platforms including Youtube and Facebook, plus provide new multi-platform content integration opportunities for brands who want to engage with millennial audiences and the CFL brand. In addition, Whistle Sports and the CFL will work together to produce content in partnership with the Whistle talent roster,...