CFL elevates Litz to SVP, Content and Marketing

TORONTO – Former Corus exec Christina Litz is one of three new senior vice-presidents at the Canadian Football League.Litz, who joined the CFL two years ago, has been promoted to SVP Content and Marketing, responsible and accountable for content creation and distribution strategies, the league’s brand positioning and promotion, major events and the league’s relationship with its broadcast partners TSN and RDS.She has led the development of the CFL’s new digital platform, revamped its content strategy to partner with digital leaders such as Facebook, Twitter and Whistle Sports, played a key role at the 103rd Grey Cup game in Winnipeg...