TORONTO – Former Corus exec Christina Litz is one of three new senior vice-presidents at the Canadian Football League.
Litz, who joined the CFL two years ago, has been promoted to SVP Content and Marketing, responsible and accountable for content creation and distribution strategies, the league’s brand positioning and promotion, major events and the league’s relationship with its broadcast partners TSN and RDS.
She has led the development of the CFL’s new digital platform, revamped its content strategy to partner with digital leaders such as Facebook, Twitter and Whistle Sports, played a key role at the 103rd Grey Cup game in Winnipeg and launched the CFL’s new brand positioning, reads Wednesday’s announcement.
“Our strategic plan places a huge emphasis on developing the content and supporting the distribution channels that keep us connected to our avid fans and enable us to attract new fans, including the next generation of fans,” said CFL Commissioner Jeffrey Orridge, in the announcement. “Shoulder to shoulder with our clubs, Christina is leading this work.”
In addition, Glen Johnson becomes SVP Football, Kevin McDonald becomes VP for Football Operations and Player Safety in the newly formed Football Department, and David Cuddy becomes SVP Finance and Business Operations.
These appointments are effective immediately.
