Radio & Television

CES 2022: New CTV tools from Nielsen and Resonate to improve TV ad targeting

By John Bugailiskis LAS VEGAS – Connected TV (CTV, or TVs used to stream video over the Internet) viewing continues to soar during the pandemic, but while the shift from broadcast to CTV accelerates, ad spends are lagging in part because measurement tools have yet to catch up to TV. That could soon change with new solutions announced this week at CES 2022 from Nielsen and Resonate to better capture the value of CTV viewers. Resonate boasts its CTV Insights solution will provide clients with an “unprecedented level of insights into their connected TV audiences.” With its measuring solution Resonate...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.