CES 2021: Streaming now accounts for 23% of all U.S. viewing on TVs, says Nielsen

By John Bugailiskis THE STREAMING WORLD is beginning to show the same fragmentation cycle that cable TV experienced, according to Brian Fuhrer, Nielsen’s senior vice-president of product strategy and thought leadership. Fuhrer summed up the past year in streaming during a presentation at this year’s virtual CES 2021. While Netflix continues to dominate the original content category, new entrant Disney+, not surprisingly, now dominates in the movies category. “Netflix was regularly 50% of all streaming, but over time their share has continued to decline but their total minutes streamed continues to increase. So their business is just as healthy, it’s...