CES 2021: ATSC 3.0 will reach 70% of U.S. households this year; 0% in Canada

By John Bugailiskis WASHINGTON – Building on the initial rollout of NextGen TV (ATSC 3.0) over-the-air broadcasting that has reached more than 20 cities and 80 TV stations, America’s broadcasters have targeted nearly 20 more cities by the end of the summer. Pearl TV, a business group comprised of owners of more than 750 broadcast stations, and the Phoenix Model Market partners announced the plans at the virtual 2021 CES. “We anticipate that NextGen TV will reach about 70% of U.S. household by the end of 2021,” said ATSC president Madeleine Noland during the kick-off a CES 2021 panel on...