CES 2019: Sony launches 8K TVs, but reminds everyone it's all about being creative

By John Bugailiskis

LAS VEGAS - “Sony is a creative entertainment company.”That was the opening comment from CEO Kenichiro Yoshida as he began his 45-minute CES press conference that focused almost completely on content not hardware. In fact there was just the briefest mention of their two new 8K resolution TV sets.“We at Sony partner with content creators who make the music, the movies, the television shows and the games that engage billions of eyes and ears and minds around the world,” added Yoshida. The remainder of the press event focused on how Sony technologies support creators across the entertainment industries to produce...