CES 2010: Motorola opens IPTV storefront

LAS VEGAS - Motorola is demonstrating new updates to its Communications Convergence Engine (CCE) software that enables new options for bundling and marketing IPTV features and other offerings.The Storefront 1.0 lives up to its name, creating a storefront-style, Internet-like experience for users wanting to access new content through their TVs or other devices, including mobile phones. IPTV service providers in particular will be able to differentiate their content through personalization and a variety of promotional approaches.With the latest CCE updates, IPTV operators can differentiate their content packages through personalized offers and promotions, packaged with personalized advertisements, thus getting the most...