OTTAWA – Cell phones have pulled ahead of tablets as Canadians’ technology of choice for staying connected, informed and entertained, according to two new reports from Media Technology Monitor (MTM).
Cell Phone Revolution: Analysis of the Anglophone Market examines the use of mobile phones with a focus on the increasing ownership of smartphones, exploring market trends, smartphone activities and the companies that provide wireless service.
Highlights from the report include:
– Cell phones have become a nearly indispensable device for Anglophone Canadians, with nine in ten Anglophones now report owning one;
– Over three-quarters of Anglophones have adopted the smartphone with close to half report owning an iPhone; and
– Smartphone owners enjoy audio and video activities on their phones – 53% have listened to some form of audio and 65% report having watched a video from their devices.
How is the Tablet Landscape Changing? Analysis of the Anglophone Market offers new data on consumers’ adoption and use of tablets.
Highlights from that report are:
– While tablets are extremely popular, adoption has slowed in the past year. Currently, 53% of Anglophones now own a tablet, but this is only a slight increase since last Fall (51%);
– Income is the driving force behind tablet adoption: 78% of high income Anglophones are tablet owners; and
– Online video viewing is an extremely popular activity for tablet owners. Currently, almost two thirds of tablet owners have viewed an online video from their tablet in the past month, and one in five has watched Netflix on their device.
MTM is the research arm of the CBC.
