Cell phone only households have distinct media habits: MTM report

OTTAWA – Canadians who have eschewed their landlines for cell phones only are also more likely to watch video and listen to audio on their devices, according to a new study from Media Technology Monitor. With the CRTC projecting that approximately 20% of Canadian households will be Cell Phone Only (CPO) by 2015, the MTM incorporated a CPO household sample into its annual survey to learn more about this unique group of people for the first time. This new report provides an overview of the CPO individual with respect to demographics, technology ownership and media use and compares this group to cell...