LAS VEGAS – The Mobile DTV Alliance held its first press conference Monday.
Organized “to promote the growth and evolution of digital video broadcasting – handheld (DVB-H), an open procedure standard for broadcast digital TV reception on mobile devices,” members of the group include Intel, Motorola, Nokia, Texas Instruments, and Modeo
As mobile video entertainment gains increased awareness and achieves greater availability, the Alliance will focus on promoting the best practices and open standards that deliver premium-quality broadcast television to mobile devices for the North American market, said the release, made public at this week’s North American Television Program Executives annual conference in Las Vegas.
"The mobile TV market is heating up, with both trials and deployments accelerating over the next 12-18 months," said David Linsalata, research analyst for Mobile Markets at IDC, in the release. "The support of key industry players in promoting the advantages of the DVB-H standard will significantly aid mobile TV deployment efforts in North America."
An open procedure, industry-supported standard is expected to foster growth throughout the wireless market with more choices across the value chain from silicon, handsets, services and more. This should allow mobile DTV handsets and services to reach the mass market faster and at a lower cost to consumers.
With mobile gizmos capable of decoding DVB-H signals, users will be able to receive live TV programming from the mobile TV function. And, users will benefit from on-demand and interactive programming that would utilize the cellular network, increasing revenue opportunities for operators.
Importantly, the DVB-H standard benefits operators by preserving cellular network bandwidth for voice and other data services. “Furthermore, mobile broadcast TV together with 2.5G and 3G networks offer an exceptional user experience and more efficient utilization of operators’ spectrum and resources,” says the press release.
There are more than 10 DVB-H network trials that have either concluded or are currently underway around the globe, including Australia, Finland, France, Germany, Italy, the United Kingdom, the United States, and other countries. By 2007, most U.S. major markets are expected to have DVB-H infrastructure built out and ready for deployment.
