CCSA Connect 2016: Don’t put millennials in a box

WHISTLER – If there’s one thing millennials hate, it’s to be thought of as one homogeneous group – and to market to them, or employ them, thinking that way is a sure road to disaster.This was part of the message delivered in an entertaining keynote Tuesday morning by Curt Steinhorst from the Center for Generational Kinetics (pictured). He was speaking to the delegates at the 2016 Canadian Cable Systems Alliance Connect Conference.Groups of generations, be they Baby Boomers, or Millennials or any other group, don’t meet every definition foisted upon them. “They’re not a box,” he said, “which every person...