Cable / Telecom News

CCSA 2012: What’s important? Me and the screen I’m looking at; plus snapshots from Connect confab

HUNTSVILLE – Delegates to the 2012 Canadian Cable Systems Alliance annual Connect conference were advised by a series of speakers Monday afternoon (and we’re paraphrasing here) that their customers care only about themselves and what’s happening, or isn’t happening, on their screen, whichever one they happen to be using, rightnow. As any cable operator will know, customers are increasingly demanding, but this where independents have a chance to shine, digital marketing expert Mitch Joel of Montreal’s Twist Image told delegates (a number of pictures of whom are posted below this piece). He demonstrated how the retail world is moving more...