QUEBEC CITY – Coopérative de Câblodistribution de L'Arrière Pays (CCAP) is crediting its switched IP video (SIPV) solution for a 22% lift in digital video subscribers over the past five years, a metric that it says exceeds industry trends for North American cable operators.
Using technology from Adara, CCAP said that its SIPV solution has enabled easy, worry-free bandwidth-on-demand and allowed it to focus on differentiating its customer experience.
The company added that it expects to further improve customer satisfaction after launching Adara’s new advanced video User Interface/ Customer Experience platform at the end of 2017. The platform leverages the latest 4K RF+IP hybrid boxes as well as existing set-tops, all of which have enabled the continued addition of advanced UI features and interactive applications traditionally associated with advanced Tier I IPTV implementations. The platform also offers features such as a whole home DVR, modernized content search and discovery capability, a weather app, and intuitive remote control short-cuts.
“The revolutionary and compelling customer services and capabilities have enabled us to win against satellite and growing IPTV competition,” said CCAP GM Stéphane Arseneau, in the news release. “It has provided us with a winning combination of significant bandwidth expansion, new and innovative local channels and highly popular content delivery features and UI. And, not only does it allow us to quickly surpass the competition’s HD channel offering, it also has prepared us for an imminent launch of 4K UltraHD content plus further DOCSIS expansion to insure continued high customer satisfaction and subscriber growth.”
