Radio / Television News

CBSC finds radio scavenger hunt “unfair”


OTTAWA - The Canadian Broadcast Standards Council (CBSC) has determined that a St. John’s radio station violated the contest provision of the Broadcast Code during a scavenger hunt-style contest for its listeners. CKIX-FM (99.1 Hits FM) in St. John’s, NF ran a contest called ‘Missing 9’ in Fall 2008. The object of the mini-scavenger hunt was an a physical object in the shape of the digit, which the station announced was hidden somewhere in the area. Listeners were encouraged to travel around the city hunting for it, using clues revealed by the station on-air. The person who found the number and brought it...