CBSC divided on whether cheeky promos were exploitative, degrading

OTTAWA – Suggestive televised promotional spots for a Toronto radio station have resulted in a split panel at the Canadian Broadcast Standards Council (CBSC).The CBSC investigated a series of promotional spots for Bell Media’s CHUM-FM radio station which aired in September 2016 on CTV Toronto and CP24. The promos featured a muscular white male actor standing against a white background. At the beginning, he is wearing clothes, but a female voice from off-screen directs him to remove his shirt and then his pants so he is holding only a card with the radio station logo covering his crotch. The female...